Pricing Page Refund-Policy Link Target Fix Brief

Status: internal implementation brief only. Do not publish as a candidate-facing SEO article.

Quick issue summary

The live SteamTicket pricing page currently includes the trust link text `30-day refund policy` near the Paddle payment note. The extracted pricing-page source shows that link pointing to `https://steamticket.ca/pricing/refunds/`.

The live refund policy exists at `https://steamticket.ca/refunds/`. The `/pricing/refunds/` URL returns a 404 page. Because this link appears beside purchase and payment reassurance copy, it creates an avoidable trust and conversion problem close to checkout intent.

Recommended fix

Update the pricing-page refund-policy link target from:

To:

If the site stack supports it cheaply, also add a permanent redirect or route alias from `/pricing/refunds/` to `/refunds/`. This protects users and crawlers that have already encountered the broken URL, but the primary fix is still to correct the visible pricing-page href.

• `https://steamticket.ca/pricing/refunds/`
• `https://steamticket.ca/refunds/`

Suggested implementation copy

Keep the current visible link language unless there is a broader pricing-page copy edit underway:

`Payments processed securely by Paddle (seller of record — handles all taxes including Canadian GST/HST). | 30-day refund policy`

Only the link target needs to change. Do not rewrite refund terms or add new policy promises in pricing-page copy.

Verification checklist

Before marking the fix ready to ship, verify these routes directly:

• `https://steamticket.ca/pricing/` loads successfully.
• The pricing-page `30-day refund policy` href points to `/refunds/`, not `/pricing/refunds/`.
• `https://steamticket.ca/refunds/` loads the live Refund Policy page.
• `https://steamticket.ca/pricing/refunds/` either redirects to `/refunds/` or is no longer linked from the pricing page.
• Nearby pricing-page trust links, including Paddle, checkout/security-related links, and refund-policy links, avoid 404s.

Source-backed observations

• The pricing page extract includes: `Payments processed securely by Paddle ... | 30-day refund policy` with the refund link set to `https://steamticket.ca/pricing/refunds/`.
• The `/refunds/` page loads as `Refund Policy — SteamTicket` and includes a 30-day money-back guarantee section plus instructions to email support for refund requests.
• The `/pricing/refunds/` route returns a 404 page in the extracted source.

Common questions